Jaxo Systems launches its brand new application Okotag, based on 2D barcodes technologies. Okotag will be used by intermarché (one of the biggest supermarket network in Europe) for a big advertising campaign. This operation has been realized in partnership with Phonevalley, the world first mobile marketing agency (Publicis group).
From 3rd to 13th december Intermarché organizes a national game through a huge media campaign : 1,2 million mailing and flyers, and another 10 millions advertises in TV guides. After having downloaded Okotag, the users can snap a 2D barcode corresponding to a product (MP3, Printer, xbox, ....) and can then register on a mobile website in order to try to win it.